Item No.
01. Research
Doctors and medical professionals have a lot of options when it comes to continuing education opportunities and attending medical conferences. When IMMH was entering its eighth year, it was searching for a way to stand out and reach more professionals.
Item No.
02. Design
We started by re-designing the conference logo, modernizing the branding, and building out a new website with better functionality. We focused on bolder colors and strong call to actions to help convert website visitors into attendees.
Item No.
03. Develop
After the new design and development, IMMH increased sales in attendance and exhibitor sales 17% with nearly 25,000 website visits and more than 59,000 page views. In 2018, they once again increased, but by 48%, and we’re looking forward to seeing 2019’s results.
