Item No.
01. Research
Fudging Delicious came to Tuck Creative with an idea for a premium dessert subscription box, and then let us loose. We began researching competitors, ideas for branding, strategies for marketing, and then took off.
Item No.
02. Design
All of the design work around Fudging Delicious had to walk a thin line between sassy and classy. Playing off their name and their idea, we went with bright colors and a font that looks like piped icing. All of their content is a little cheeky but stays on the straight and narrow just enough to appeal to an audience with pockets deep enough for premium products.
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03. Develop
Fudging Delicious was developed on SquareSpace with integrations that allow the company to sell month-to-month, 3-month, and 12-month subscriptions. We also built it to appeal to corporate buyers and special orders who can order in bulk. Now, Fudging Delicious is using Tuck Creative on a broad marketing strategy that uses Instagram Influencers to get their products in front of more people.
