Item No.
01. Research
TrueNorth Cycle & Barre needed a heavy website update without any changes to their branding. We started researching the best ways to add integrations that would allow customers to book classes and equipment online and allow for corporate bookings and specialized classes.
Item No.
02. Design
Since TrueNorth’s branding was already taken care of, we worked within those parameters to design a website that utilized the existing branding, but also incorporated bolder colors, fonts, and clear calls to action. We worked on subtle ways to appeal to more men, as one of the company’s goals was to widen their audience.
Item No.
03. Develop
We developed TrueNorth’s website to integrate with Zingfit, a customized scheduling software for gyms and studios just like them. We also re-designed their print pieces and other media so that all of their marketing materials would be cohesive and work together toward the same goal.
